NBU's new ad makes the connection between the middle class and unionized jobs

"The importance of the Canadian middle class cannot be overstated. It's what drives the economy and our country is at its best when it's strongest." — The New Brunswick Union 

Fredericton (03 June 2015) — The New Brunswick Union (NBU/NUPGE) has launched a new television ad campaign to highlight the important role that unions play in maintaining a strong middle class.

Unions helped create a strong middle class and a thriving economy

The NBU/NUPGE says,"The importance of the Canadian middle class cannot be overstated. It's what drives the economy and our country is at its best when it's strongest."

The ad reminds people that one of the biggest factors in creating the middle class was the hard work, sacrifices and gains made through the labour movement — including unionization.

Beginning with the 1940s and moving through several decades, the Canadian economy and levels of unionization were directly linked. The more unionized workers there were, the stronger the middle class and the better the economy.

Since 2000, this upward trend has changed. Unionized jobs have been decreasing, the gap between the rich and poor increasing and the middle class disappearing.

NBU/NUPGE to work with government and employers to strengthen the province

The NBU/NUPGE believes a strong middle class is key to helping the province out of its fiscal problems and back to financial stability. The NBU/NUPGE wants to work with the provincial government and employers in the private sector to find solutions and strengthen New Brunswick.

This latest commercial reflects the belief that one way to do it is by bolstering the ranks of the middle class and unions.

NUPGE

The National Union of Public and General Employees (NUPGE) is one of Canada's largest labour organizations with over 360,000 members. Our mission is to improve the lives of working families and to build a stronger Canada by ensuring our common wealth is used for the common good. NUPGE